Timber merchants focused on quality & service.

Due to the changing market conditions, 21 Timbers found that they needed to diversify their revenue streams to include the domestic/home builder market. Their current website served a purpose on being found by commercial clients however was thin on useful content that is generally needed to win over the B2C market.

21 Timbers are a leader in the timber merchant game in Queensland, their website did not reflect this. There was little to no content available, and their branding had been in place since they first opened their business 10+ years prior- definitely time for an update on all fronts!

We worked closely with their team on understanding how best to display their various product types and dimensions, and what useful features we could build into the platform that will increase the usability and engagement.

BZ’s first creative output was a refreshed brand that spoke to some of the key business objectives- one being their efforts in sustainable forestry practices. In the words of the managing director, it had been “the best thing they had ever done”, we hadn’t even started designing the website!

A sitemap was established, and we worked on wireframing each page to demonstrate our understanding of the user needs before handing over to the design team to create the new pages. We designed editable product pages which are targeted at their retail products, and a clearance portal where they can post one-off products that are on sale.

Our SEO team conducted thorough research on local competitors to understand what search terms were driving meaningful traffic to their respective websites.

A valuable feature we devised was 3 calculators for users to be able to input the dimensions of their structure- a new deck, and get an instant calculation on the quantity of timber they would need for their project.