Pretty new designs do not gaurantee a bump in performance metrics. Discovery is about digging deep into what your customers want solved, and analysing how current assets can be improved to better communicate your value propositions.
Our Discovery Workshop is structured to lead you through transforming problems into solutions, and ideas into funtionality. Our team apply decades of knowledge across disciplines to conceptulise solutions and document actionable strategy which frames the next phases of design and development.
Every great product no matter what format it takes- at the core solves a particular problem for the consumer who buys it, and then hopefully advocates for it. We go back to basics, armed with Post-It notes and a whiteboard, and pull apart the problems facing your target audience.
The logical follow to identifying what the problem, is who are our customers- what are their pains & gains? This can take the form of multiple user archetypes, or creating user/customer persona’s. This process helps guide the solutions requirements, and creates a valuable set of standards for future product iterations to ensure consistency in deliverables.
We step into broad discussions on how could we resolve these problems, in a way that would provide great value for our target audience. We keep this high level at this point and restrain from diving straight into the technical details, this allows us to think freely and develop ideas from a utopian viewpoint.
Having compiled a set of desirable resolutions, we now start to explore how technology fits into the solution profile. This is where our expertise really kicks in, we discuss possible features and functions and the feasibilities of each idea. Our experience generally produces some gems inside the workshop, and also other challenges that require deeper thinking which happens post workshop.
Now that we are getting places on developing solutions, we start to put some shape around how this works into the user journey. Focussing on the feature/function ideas we have start to assemble preliminary user-flows and wireframes. This is great validation for all workshop participants to feel like we are making progress in the right direction.
An important aspect of any product build is if it is required to make money- how are we going to ensure every revenue opportunity is realised. We discuss options for monetising your platform and conversion optimisation strategies.
For almost every product, brand is a very important consideration in the UI Design process, we get ahead of this early so that any initial mockups we may produce are in line with the brand, style guidelines, and key messaging.
We wrap up the workshop session by talking through the project processes and what to expect. We then go through a deep and considered process of expanding on the information we have curated with further research and discussion. Under the instructions of our Business Analyst, our design team starts here with creating style guides, concepts, and mock-ups based on the solutions created in the workshop. This usually takes approximately 20 days to complete, at which time we meet with you and present a carefully compiled presentation, and discuss next steps.