UI/UX Design | Product Design, Prototyping, Usability

Great UX design solves problems

Show you understand

Great UX design demonstrates a keen understanding of the problems, connection with your customer is key above all else.
Design for humans

We apply the understanding of the problem to create human centred designs that ties your business in as the solutions provider.
Reap what you sow

Forrester Research found that a better User Experience Design could yield conversion rates up to 400%.

Agile UX Design- flexible & continuous process of insights and improvements.

The environment, digital capabilities and the wishes of the users keep on changing... Which is why our work has to be agile. Agile working methods let us embed and utilize the findings directly in the development process.

The UX ‘Sweet Spot’ User + Business = Product

User experience design lets us bridge the gap between business, product and user. If those all fit together neatly, your service or product will be a pleasing and positive experience for the user.

Our Approach

We seek to understand and document the issues your customers face, and to gain perspective on what motivates them to seek out solutions.

Our team explores strategic directions, putting themselves in the customer’s shoes and testing out the concepts. We turn the findings directly into visual reality using prototypes and designs.

Good design requires a continuous improvement process. Live with it! We use data to inform decisions when iterating change with design. numerous small changes, over time, are measurable so we are able to define success metrics- no change is without this scrutiny.

We have a process that works.

Who is the audience

Understanding the people we are looking to reach and influence through design is a key element of success. Understanding where their pain points lie is vital to the creative direction of the actual design work. Part of this process also understands how this project might align to your brand objectives.

How do we solve their problems

We work on developing solution strategies that we anticipate will deliver value for our target audience. We keep this high level so we can pinpoint the workable strategies, and if possible we validate these strategies with our target audience.

What could solutions look like:

Having compiled a set of desirable resolutions, we now start to explore how technology fits into the solution profile. This is where our expertise really kicks in, we discuss possible features and functions and the feasibilities of each idea.

Information Architecture

Knowing our solution we pull together all the information we need to deliver and structure, label, and organize the content so that our audience can find what they need in order to achieve the goal of addressing their problem. If we can create an effective journey for a user we will keep them engaged in the process and lead them to meaningful conversions.

Early-stage visualisation

Putting the hierarchical orders of information into the first visual representation is usually achieved through wireframes. We use this to validate with both users and client stakeholders that we are adequately addressing the issues of the user before investing time in design.

UI Design

Once we have comprehensively validated our solution we can move into to final stage of designing for the user interface. As there is effectively a blueprint for the designer to follow we leave nothing to interpretation other than styling in accordance with current UI styling and applying brand guidelines. Nobody likes surprises and we want to move to launching our solution upon approval.

Test & Measure

Stakeholders want to know the solution we have all invested time and effort into is making a positive impact for users, and where it is measurable how is that translating into more success for our client. There are many techniques we can use to measure, and possibly iterate changes and measure their impact in isolation. Our team are a perfect fit to advise on this.