The environment, digital capabilities and the wishes of the users keep on changing... Which is why our work has to be agile. Agile working methods let us embed and utilize the findings directly in the development process.
User experience design lets us bridge the gap between business, product and user. If those all fit together neatly, your service or product will be a pleasing and positive experience for the user.
Understanding the people we are looking to reach and influence through design is a key element of success. Understanding where their pain points lie is vital to the creative direction of the actual design work. Part of this process also understands how this project might align to your brand objectives.
We work on developing solution strategies that we anticipate will deliver value for our target audience. We keep this high level so we can pinpoint the workable strategies, and if possible we validate these strategies with our target audience.
Having compiled a set of desirable resolutions, we now start to explore how technology fits into the solution profile. This is where our expertise really kicks in, we discuss possible features and functions and the feasibilities of each idea.
Knowing our solution we pull together all the information we need to deliver and structure, label, and organize the content so that our audience can find what they need in order to achieve the goal of addressing their problem. If we can create an effective journey for a user we will keep them engaged in the process and lead them to meaningful conversions.
Putting the hierarchical orders of information into the first visual representation is usually achieved through wireframes. We use this to validate with both users and client stakeholders that we are adequately addressing the issues of the user before investing time in design.
Once we have comprehensively validated our solution we can move into to final stage of designing for the user interface. As there is effectively a blueprint for the designer to follow we leave nothing to interpretation other than styling in accordance with current UI styling and applying brand guidelines. Nobody likes surprises and we want to move to launching our solution upon approval.
Stakeholders want to know the solution we have all invested time and effort into is making a positive impact for users, and where it is measurable how is that translating into more success for our client. There are many techniques we can use to measure, and possibly iterate changes and measure their impact in isolation. Our team are a perfect fit to advise on this.