A job well done.
- WEB DESIGN & DEVELOPMENT
- SEARCH ENGINE OPTIMISATION
- SOCIAL MEDIA MANAGEMENT
- PAY-PER-CLICK ADVERTISING
Inspired by innovation and the drive to make our clients even more profitable, we turn digital ideas into real life success stories.
- 189WEBSITES DELIVERED
- 23% year-over-year growth on Google Search ad spend
- 30% of online time captured by Social Media
- 50% of Australians on Social Media, EVERYDAY
- SOCIAL MEDIA
If you’re looking to maximise your exposure and lead opportunities through Facebook, Instagram, Snapchat, LinkedIn or YouTube – we work with all of them. Our social media campaigns are designed to utilise the channels that will offer you the best return on your investment by pinpointing where your customers are in their buyers’ journey. Using a data driven approach, we combine research, testing and advanced audience profiling tactics to create a personalised strategy that will bring you quantifiable outcomes that go far beyond vanity metrics.
Remarketing is an essential component of any digital advertising strategy as it is a cost-effective way of recapturing potential leads at different stages of the buyers’ journey. The more a potential customer is exposed to your brand, the more likely they are to buy from you when they decide to make a purchase. Better conversion rates translate to a faster return on your investment and a lower cost per sale. Combining audience data and dynamic targeting tactics, we capture visitors who are most likely to make a purchase in the immediate to short-term future and store this audience data for ongoing advertising initiatives
- SEARCH ENGINE OPTIMISATION
Search engine optimisation is a methodology of strategies, techniques and tactics used to increase the number of organic visitors to a website by obtaining a high-ranking placement in the results page of a search engine. We have spent over 10 years evolving with search engine technology – testing and refining our practices to deliver results that have led to an increase in organic traffic and lead activity for our clients that has saved them money on advertising in the long run.
- CONTENT MARKETING
Partnering your existing online advertising initiatives with timely, relevant and strategic content is a crucial element to creating customer advocacy and building loyal online communities. The customer journey has evolved significantly with the changing digital landscape, with various online channels being used collectively to source information and ultimately influence purchase decisions. We map your customers’ journey through what we call key digital moments to create dynamic, engaging content tailored to serve potential customers information about your product at the right time and place to guide them further down the sales funnel while keeping you top of mind.
- PAY PER CLICK ADVERTISING
75% of people don’t venture beyond the first page of search engine results making competition to appear at the top of the first page fierce. One of the fastest and most effective ways to get your brand front and centre is with Pay Per Click (PPC) Advertising. Combining the right targeting with the right audiences will allow you create sustainable, scalable campaigns that will grow as slow or as fast as you can handle. PPC advertising goes beyond just Google; with various social media platforms offering a low cost-per-click and advanced targeting capabilities that support a multi-channel strategy. Unlike many other agencies who adopt a “set and forget” approach to their PPC campaigns, we test and trial a range of optimisation tactics on a regular basis to ensure your campaign is getting the best possible results.
- DESIGN AND DEVELOPMENT
Your website is your online shop front and a hugely important sales tool. While having a beautiful, well branded shop front is beneficial, has it been built on a foundation capable of converting new visitors into loyal customers once they walk through the doors? When it comes to creating a highly functional website capable of bringing your business quality leads, our process adopts a data-first approach where we utilise proprietary software tools to analyse data over a 30-day period to determine what is currently working and what’s not to then inform our decisions moving forward. Before the designer, we work with our team of marketers to carry out SEO research to deliver an SEO-friendly site structure and optimised content plan before passing on these mud-maps to the design team. We consider ourselves more than just your supplier, but rather your partners in digital and therefore we keep you involved and informed every step of the way.
- PAUL GREGGAccount Director
- THOMAS GREGGProject Manager
- STEPH BURGINDigital Marketing Manager
Leading Tough Mudder's paid digital activity Australia-wide, we combine creative strategy with a data-driven approach to deliver highly targeted, engaging content throughout key digital moments of the buyer journey, inspiring meaningful engagements and keeping the brand front of mind.Steph, Digital Media Manager
Our team developed a custom Wordpress theme that allowed the internal team at BlueSky to produce a variety of pages with different look and feel by utilising the power of Flexible Content. The custom theme is highly refined and optimised for user friendliness and page load speed.Thomas, Project Manager
Bravo Zulu were engaged in 2013 to develop and launch an ongoing Digital Marketing strategy that would reduce the reliance on Paid Search advertising and foster organic leads.To this day we have achieved 257% increase in organic traffic and saved $100K's in paid search.Paul, Account Director