You cannot be expected to know every ingredient required for success. Our process can help remove the blindspots in product development with real market inputs.
Our validation process is not just for start-ups- we work with established businesses looking to pivot or expand, to give them the confidence their new direction has merit.
Just as every concept, product, and business has a uniqueness in what it wants to achieve- the people key to the success have individual goals that also must be met. We simply meet and discuss the finer points to understand the objectives, and then offer our thoughts on strategy and direction. If we are a fit, we start work!
We look first at establishing goals and objectives for the product. Assumptions are then compiling, we then assign each assumption rankings on importance to the goals, and whether we have/can find evidence readily or not. This process distils down to the key assumptions, that have no evidence, which forms the basis of our market surveys.
Identifying our key assumptions that we require evidence for will guide our broad market approach. One of many methods we may use are online surveys- we define a geotargeted audience and deploy a highly structured questionnaire. Fun Fact- with the platforms we use, we can have 1000’s of completed surveys ready for review in 24 hours!
Our team compiles the first round of market data to identify the wins, and also see where we need further clarity. Using this analysis we again develop a highly structured format for conducting personal interviews with persons who fit the target audience persona’s. These interviews can produce highly prized soundbites that we have seen greatly enhance or completely alter the direction our client’s product or business.
With the heavy-lifting now done it is time to look at the bigger picture again and interpret what the data we have gathered is telling us. We critically analyse every query and every answer which develops into themes that can be applied in a real and practical capacity. Our designers style a professional report document, with all elements easily transferred into white papers and pitch decks.