No market need- is one of the biggest reasons for start-up failure.

It's no secret that finding product-market fit is one of the biggest challenges startups face. One of the most difficult things for any entrepreneur is to create a product that people want or need. After all, there's no point in investing time and money into developing a product that nobody will use. However, it's often equally difficult to gauge whether or not a product will be successful before it hits the market. As a result, many entrepreneurs end up creating products that nobody needs or wants. While this can lead to failure, it can also be an important part of the learning process. After all, even the most successful entrepreneurs have likely had a few flops along the way. So if you find yourself in the situation of having created a product that nobody seems to want, don't give up just yet. Instead, take it as a learning opportunity and use it to help you create your next big hit.

Firstly- what is Product-Market Fit

Product market fit (PMF) is the degree to which a product satisfies strong market demand. It is a key metric for startups and businesses to track because it is a leading indicator of business success. Companies with strong product-market fit have products that are in high demand by customers and have little or no competition. They also have efficient sales and marketing processes that generate a significant return on investment (ROI). To determine whether a company has achieved product-market fit, startups typically track various growth metrics including user acquisition, customer retention, and revenue growth. If these metrics are growing rapidly, it is likely that the company has found its footing in the market and achieved product-market fit. However, if these metrics are stagnant or declining, it may be time to reassess the product strategy.

But what are some early signs that you've found it? Here are six indicators that you and your team may have hit on something special.


1. You've validated your idea with real customers 

You've done your homework and you're confident that your idea has real potential. But how do you know for sure? The best way to validate your idea is to speak to potential customers directly and collect qualitative and quantitative data. Qualitative research, such as interviews and focus groups, can help you to understand customer needs and pain points. Quantitative research, such as surveys, can help you to understand the size of the opportunity and the potential demand for your product or service. By speaking to real customers, you can get a much better sense of whether your idea is viable and what it would take to bring it to market successfully.

2. Your product is solving a real problem for customers

Any successful product or service must first understand the problem that it is trying to solve. What are the pain points that your potential customers are facing? What are their needs and wants? Only by taking the time to understand the problem from your customer's perspective can you hope to develop a solution that meets their needs.

Once you have a good understanding of the problem, you can start developing potential solutions. But it's important to keep in mind that your solution must be grounded in empathy for your customer. What will make their lives easier? What will make them happier? Keep those goals in mind as you develop and refine your product or service, and you'll be well on your way to success.

3. You're seeing consistent growth in terms of users, revenue, or engagement

If you're seeing consistent growth in terms of users, revenue, or engagement, that's a good sign that your business is on the right track. But how can you make sure that this growth is sustainable in the long term? The key is to track the right KPIs (key performance indicators) and use data-driven decision-making to ensure that you're always moving in the right direction.

Start by identifying which KPIs are most important to your business. This will vary depending on your goals and objectives, but some common KPIs for businesses include things like user acquisition, retention rates, conversion rates, and revenue per user. Once you know which KPIs to track, set up a system for tracking them regularly. Many businesses use analytics software to automatically track KPIs and generate reports.

With KPI data in hand, you can start to identify trends and optimize your business accordingly. For example, if you notice that conversion rates are starting to decline, you can take steps to address the problem. Maybe you need to improve your product's onboarding experience or run a targeted marketing campaign. Whatever the solution may be, data-driven decision-making will help you find it. So if you're seeing consistent growth, make sure to track the right KPIs and use that data to guide your business decisions.

4. Your customer feedback is positive

What could be better than receiving positive feedback from your customers? Whether it’s a review on a third-party site, comments left directly on your website, or even unsolicited praise from a brand advocate, hearing that your product or service has made someone’s life better is always gratifying. But did you know that positive customer feedback can also have a tangible impact on your business?

Studies have shown that reviews and testimonials are among the most important factors in purchasing decisions and that customers who have had a positive experience with a brand are much more likely to become brand advocates and recommend the company to others. Nearly 70% of consumers say they would trust a recommendation from a friend over any other form of advertising. And word-of-mouth recommendations are not just valuable, they’re also free! A referral program can help you encourage your happy customers to spread the word about your business, resulting in even more positive feedback (and more business).

So next time you receive some positive feedback from a customer, take a moment to appreciate how valuable it is—not just as feel-good validation, but as an important tool for growing your business.

5. You have a clear path to profitability

As any start-up founder will attest to, the path to achieving profitability is arduous, to say the least. There are so many competing demands on your time and resources, and it can be tough to find the right balance. However, once you achieve post-revenue status, things start to change. You start to develop a clear path to profitability, and you can then focus on the stages of efficiency and scale. This doesn't mean it gets any easier - but it does mean that chances of success are improving. With a clear path to profitability, you can start making the changes that will help you achieve your goals.

6. Your team is passionate about the company and product

Your team is passionate about the company and product for many reasons. The culture is one of the main reasons. Culture is something you can feel when you walk into the office. It's the way your team members interact with each other and with customers. It's the way they treat each other and the way they work together.

The culture is what makes your team unique and it's something that everyone on the team is proud of. However, the company's products are another big reason your team is passionate about the company. They're passionate about the products because they're constantly innovating and improving them. They're passionate about the products because they're always striving to make them better. And they're passionate about the products because they know that they make a difference in people's lives. The passion your team has for the company and its products is one of the things that makes it such a great place to work.


There are several indicators that your startup is doing well. If you're seeing consistent growth, if your customer feedback is positive, if you have a clear path to profitability, and if your team is passionate about the company and its products, then chances are your startup is on the right track. Keep up the good work!


Get in touch with us for a free strategy session to help develop your product concept! We'll help you determine your goals, target market, and more. talk to us today and see how we can help turn your idea into a reality.

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