Site Speed getting the attention it deserves

As digital marketing evolves, site speed is becoming an increasingly important factor to consider. Google's Core Web Vitals initiative has put a spotlight on the importance of site speed in relation to search rankings. As a result, businesses and digital marketers are striving to achieve a perfect score of 100/100 on Google's PageSpeed tool.

Scoring less than 100 on Google's PageSpeed Insights tool doesn't mean your website is destined for failure. Site speed is just one of many factors that Google takes into account when determining where to rank a website in its search results. We've received a lot of questions lately about our websites, site speed and how these websites will rank if they're not achieving that top score.

If you're looking to improve your website's loading speed, the first step is understanding how it all works. What factors affect page speed? 

The answer is- everything.

Your logo, images, copy, colors, buttons, menu - all of it can affect your site speed.

It's interesting to note that even a completely blank page wouldn't score a perfect 100 on Google's PageSpeed test if it wasn't hosted on a high-quality server. This means that for most small business-scale WordPress websites, achieving a perfect score would be nearly impossible without an empty page.

Bad web hosting will hurt you

Web hosting is a critical factor in site speed. A lower quality host will mean poorer results in terms of website speed. It is important to choose a quality web host in order to ensure that your website loads quickly.

You can't really have it all

Web design is all about finding the right balance between form and function. On the one hand, you want to create a visually appealing site that will grab and hold attention. On the other hand, you need to ensure that your site is easy to use and quick to load. It's a constant trade-off, but ultimately, your goal should be to create a website that looks good and works well.

There are many factors that can affect your website's speed. When we design your website, we take into account both the quality of the website and the loading time. We want to make sure that you have a conversion-ready website that also loads quickly. Google cares about providing a good overall experience for website visitors, rather than just having a perfect score in one area.

It's all about finding the right balance. You may have to sacrifice some aspects of your page speed in order to improve your website's design and functionality, but as long as it enhances the overall user experience, it's worth it.

Its best to look around you

Instead of agonising over your PageSpeed scores and trying to tune your website to achieve a perfect 100/100 score- maybe have a look at your competitors?

Run a search query for key search terms and enter the top websites through the PageSpeed tool. How well do they score?

If the websites that rank top in Google are not returning stellar speed scores it may be about just being a few points better than them to satisfy this requirement.

We are here to help

Being experienced developers and engineers, coding websites for optimal site speed is at the core of what we do. There is rarely a website we cannot have a positive impact with and regardless of who has built it there is always something that can be done.