Site Speed getting the attention it deserves
As digital marketing evolves, site speed is becoming an increasingly important factor to consider. Google's Core Web Vitals initiative has put a spotlight on the importance of site speed in relation to search rankings. As a result, businesses and digital marketers are striving to achieve a perfect score of 100/100 on Google's PageSpeed tool.
Scoring less than 100 on Google's PageSpeed Insights tool doesn't mean your website is destined for failure. Site speed is just one of many factors that Google takes into account when determining where to rank a website in its search results. We've received a lot of questions lately about our websites, site speed and how these websites will rank if they're not achieving that top score.
If you're looking to improve your website's loading speed, the first step is understanding how it all works. What factors affect page speed?
The answer is- everything.
Your logo, images, copy, colors, buttons, menu - all of it can affect your site speed.
It's interesting to note that even a completely blank page wouldn't score a perfect 100 on Google's PageSpeed test if it wasn't hosted on a high-quality server. This means that for most small business-scale WordPress websites, achieving a perfect score would be nearly impossible without an empty page.
Bad web hosting will hurt you
Web hosting is a critical factor in site speed. A lower quality host will mean poorer results in terms of website speed. It is important to choose a quality web host in order to ensure that your website loads quickly.