So you have a fantastic business concept and you believe an app is the way to go? Great! But before you dive in, there are questions you need to have answered.
Answering these questions will help you determine if building an app is the right choice for you and will help you get started on the right foot. We will make the assumption you have market validated your concept. For further information on this check out our page on Market Research & Validation.
What is the goal of the app development project
When it comes to app development, the goal is usually two-fold: to create a product that users will love, and to generate revenue. Of course, these two objectives are not always mutually exclusive. A well-designed app that offers a great user experience can also be quite profitable.
However, developers often have to compromise one goal in order to achieve the other. For example, a freemium app may sacrifice some potential revenue in order to attract more users.
Ultimately, the goal of any app development project is to create a product that strikes the perfect balance between user experience and profitability.
Should I test the market with a web app first?
When first releasing a product it is important to test the market and get feedback in order to refine the product. This is easier and less expensive to do with a web app. It allows you to get your product in front of users quickly and efficiently so you can start gathering data. You can also use this data to track user engagement and understand what features are most popular.
Based on this feedback, you can then decide whether to continue developing the web app or pivot to a different platform. either way, releasing a web app first is a great way to test the market and gather feedback to inform your next steps.
Who is the target audience for the app
We build apps that people love, so when designing a mobile app it is critical to consider the target audience. After all, a key metric to the success of the app is user experience. What demographics are you trying to reach? What problems do they need to be solved? What devices do they use? Answering these and many other important questions can be difficult, but market research can help to provide some guidance.
Once you have a good understanding of your target audience, you can start to design an app that will meet their needs. And by making sure that your app is easy to use, you can help to ensure that it will be popular with its intended users.